Stop sharing quotes.
Start winning
jobs.
We build done-for-you pipeline systems for UK resin and driveway installers — replacing Checkatrade dependency with a predictable, exclusive flow of pre-qualified homeowner enquiries who are ready to book.
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The Controlled Pipeline System™
Most agencies run ads and hope for the best. We build a three-part system specifically for driveway and resin installers — generating demand, filtering out tyre-kickers, and delivering only serious, pre-qualified homeowners directly to you.
Demand CaptureTargeted Meta Ads that reach homeowners ready to upgrade their driveway
We build and manage Facebook and Instagram campaigns targeted at homeowners in your service area who are actively planning a resin or driveway installation. No boosted posts. No guesswork. Campaigns built around your job types and average install value.
Meta Ads · FB & IG · Area targetingPre-Qualification GateOnly serious homeowners with confirmed budgets get through
Our smart forms screen out browsers before they ever reach you. Homeowner status. Job type. Driveway size. Timeframe. Location. Only leads that confirm they own the property and are ready to proceed pass through — no tyre-kickers wasting your quoting time.
Smart forms · Conditional logic · Auto-disqualifyAutomated Follow-UpLeads chased and warmed while you're on site
The moment a qualified lead comes in, our CRM fires automatically — SMS, follow-up sequences, booking confirmations. You don't have to chase anyone. By the time you call them, they're warm, they remember filling in the form, and they're ready to book a survey.
GHL CRM · SMS sequences · Auto-bookingThe old way of winning driveway jobs
is costing you more than you think.
Most resin and driveway installers are stuck fighting for the same enquiries — and don't realise the pipeline problem is something they can actually fix.
Sharing every quote with four competitors
You pay the subscription, spend hours quoting, and still lose to whoever undercuts you by £200. Every lead you respond to also goes to three other installers — you're generating pipeline for your competition.
Relying on luck and who you know
Referrals are great when they happen — but you can't turn them up when it's quiet. You have no control over when enquiries come in, and no way to fill the diary when October arrives and the phone stops ringing.
Spend money, get tyre-kickers
Boosting posts gets you comments, not installs. Unqualified enquiries from renters, people "just getting prices," and anyone outside your service area waste hours of quoting time and make you think ads don't work.
Slammed in summer, quiet all winter
Without a consistent pipeline, your diary is unpredictable. You can't plan material orders, can't bring on another fitter, can't take the business seriously — because you never know what next month looks like.
From ad to booked survey
— in a controlled system.
Every component is built to filter out browsers and deliver serious, high-intent homeowners directly to your diary — so you quote less and close more.
We build your driveway pipeline system
Tailored Meta Ad campaigns, qualifying forms, and follow-up automations built specifically for resin and driveway installers in your service area. Done for you, from day one. No website needed.
Pre-qualified homeowners come straight to you
Only people who've confirmed they own the property, specified their driveway type and size, and set a realistic timeframe get through. No renters. No browsers. No shared enquiries with your competition.
You quote, close, and build predictable revenue
With a consistent flow of qualified homeowners, you can fill your survey diary on your terms, price with confidence, and stop relying on aggregators that profit from your price wars.
We also build systems that land recurring contracts with property developers and builders — not just one-off domestic installs.
Developers, house builders, and property management companies need reliable driveway contractors across multiple sites. We target these businesses directly, so you're building recurring contract revenue alongside your domestic pipeline — and filling the diary in the quieter months too.
Built for driveway and resin installers
that want to own their pipeline.
Exclusive leads — not shared with anyone
Every enquiry belongs to you alone. No bidding against three other installers on the same job. No shared leads, no race to the bottom on price. The homeowner only hears from you.
Pre-qualified homeowners only
Our forms do the filtering. By the time a lead lands in your CRM, they've confirmed they own the property, specified the job type and approximate size, and set a realistic timeframe. You talk to ready buyers — not renters browsing.
No long-term contracts
We work on a rolling 30-day basis. We earn your business every single month — not lock you in and coast on your retainer.
Demand you can turn up when it's quiet
Slow October? Turn the pipeline up. Fully booked for the next six weeks? Ramp it down. You control the flow of work — not the seasonality of your market.
Specialists in trades lead generation
We don't take on every type of business. We focus on UK tradespeople and installation businesses — so our systems, targeting, and creative are proven in your market.
"Was spending £200 a month on Checkatrade and sharing every enquiry with four other companies. First month with Clean Route we got 18 exclusive leads and turned 9 of them into jobs. No bidding wars, no race to the bottom — just homeowners calling to book a survey."
"I was sceptical — everyone says Facebook ads don't work for driveways. But these leads are completely different. They already know what they want, they've confirmed their budget, and they're not on Checkatrade getting five quotes at once. We're converting at nearly 50%."
"Best thing is I'm not fighting on price anymore. The leads come through pre-qualified — they've already said what size driveway, confirmed they own the house, and they're in my area. Callum's team had me live in a week and I had my first survey booked within 3 days."
What this looks like for a
resin driveway business.
Not just more enquiries — a system that supports real growth. Predictable revenue, higher-value jobs, and a business you can plan around all year.
Name: Claire M.
Job: Resin driveway — double
Location: LS8 area
Timeline: Within a month
Homeowner: ✅ Confirmed
→ Auto follow-up sent · Added to pipeline11:17
"What if it doesn't
work for me?"
Fair question. Here's exactly what we put on the line — and what we don't ask you to.
What we ask from you
30 days to prove the system
We run a controlled test. That's enough time to see real data, real leads, and make an informed decision on whether to continue.
Be reachable for a quick onboarding
We need access to your pages and 30 minutes to get things set up. After that, it's hands-off for you.
Call leads fast — within the hour
Homeowners book the first installer who follows up. The system brings them to you pre-qualified — you just need to pick up the phone and book the survey while they're still warm.
What we never ask from you
No long-term contracts
Rolling 30 days. We earn your business every single month or you walk away. No exit fees, no notice period, no small print.
No upfront ad spend risk
You control your ad budget directly. We don't hold your money. You can see exactly what's being spent and what it's returning at all times.
No vague promises
We show you the numbers above. If after the strategy call we don't think it's the right fit, we'll say so — straight.
"If we don't produce results you can see, you shouldn't stay. That's how we operate — and it's why our clients don't leave."
Common questions,
straight answers.
We work with resin bound, block paving, and tarmac installers across the UK. Resin and block paving tend to perform best given the higher average job values. If you're primarily doing small patch repairs and single-car tarmac, we'll tell you on the call if it's the right fit.
No. We build your entire lead capture and follow-up system. You don't need an existing website — everything runs through our setup. Most clients are live within 7 days of onboarding.
Most clients start seeing enquiries within the first week of campaigns going live. We move fast — you'll typically have your first leads within 7–10 days of onboarding.
Yes — 100%. Every lead goes to you and only you. We don't work with multiple competing driveway installers in the same service area. When you're in, your competitors aren't.
Yes. A resin or block paving driveway is a planned purchase — homeowners research, get ideas, and budget in advance. Someone saying 1–3 months isn't browsing, they're planning. That's your window to get in front of them before any competitor does. Call them, build the relationship, and you're already booked when they're ready to proceed.
Full campaign management, ad creative, qualifying forms, CRM setup, automated follow-up sequences, and ongoing optimisation. Ad spend is separate — you control that budget directly in your own account.
There's no long-term contract. If it's not working after the test period, you walk away — no hard feelings, no small print. Our job is to prove value fast in the first 30 days.
Stop sharing quotes with competitors.
Start owning your pipeline.
Book a free 30-minute strategy call. We'll look at your driveway business, your service area, and show you exactly what's possible with The Controlled Pipeline System.
See If Your Area's Still Available →No obligation · UK driveway installers only · Responds within 24 hours